Pathfinder Funnel Lab | Align Digital

▶

traffic

▭

page

✎

form

✉

email

✓

outcome

✎

note

▣

zone

⤳

rest of site

100%

Main goal

0

0 per day

Goal: /mo0%

Reading the canvas

node bar: width = monthly volume, green continues, red drops off

line thickness = people flowing along that path

select a node: blue in, orange out

How the funnel reads

This scenario

Visitors / mo0

Overall CR0%

Traffic cost / mo$0

Outcome value / mo$0

Net / mo$0

CPA-

Outcomes detail

Scenario compare

12-month forecast - outcomes per month by scenario

Cumulative outcomes

goal:

Target = best comparable step, capped to a realistic ceiling (editable per row). Lift = recomputed goal with only that step at target. Testability = can a 50/50 A/B test detect that lift in 6 weeks at this traffic (95% conf, 80% power). Grey "ship" rows are high-reach fixes worth doing without a test.