Two pieces of work in flight: a new unified quiz mockup replacing today's three disconnected forms, and the home above-the-fold A/B test now collecting data. This update covers what's been built, what the numbers say, and what we'd queue up next.
One quiz flow that branches by goal, time horizon, risk and values, then matches the user to a fund. Instrumented end-to-end so we finally know what people actually answer and where they drop off.
GA4 shows the current quizzes have 0 completion tracking, low engagement (15-31s) and roughly 2% click-through from /kiwisaver-funds/. A unified, instrumented quiz fixes discovery, measurement and matching in a single move.
Set the contract up front: what they'll get, how long it takes, no email required.
First question routes the user. Subsequent questions adapt to that path.
A real recommendation, with the reasoning behind it, plus a clear next step.
The first test of the programme is live and collecting data. Below: the setup, the headline result, and the goal-by-goal read before we call it.
Home page, 100% of traffic, Control vs Variation #1 at 50/50. All devices, all visitors segment. Main goal: "How we invest" conversions.
Last 7 days, assisted conversions, all devices.
Read alongside the main-goal uplift before making the call. Two signals worth flagging before we declare a winner.
Variation is clearly winning the main goal and a supporting click goal. The flat "Join or Switch" reading across both arms is almost certainly an event-tracking gap, not real user behaviour. We'd validate the tracking before declaring the test won.
Two deliverables this round, four recommended actions to keep the programme moving.