Fund-type quiz · Lead capture
Find your fund type
A short three-question quiz that helps prospects identify which Pathfinder KiwiSaver fund fits their time horizon and risk profile, then directs them to the right fund page.
Align Digital × Pathfinder · May 2026
A private space for the Pathfinder design and conversion work in progress.
Below you'll find the latest mockups from our ongoing optimisation programme. Each one is a working preview, not a final design. Please share feedback in our usual channels.
The mockups
3 previews
KiwiSaver funds page · CRO · latest
KiwiSaver funds landing
Latest iteration of the ethical KiwiSaver funds page, with the real brand illustration, awards and certification badges, customer testimonials and the discovery quiz embedded inline. Closest to a production candidate.
CRO Progress Update · May 2026
CRO & experimentation programme
The May progress update. Unified quiz mockup replacing three disconnected forms, plus the home ATF A/B test running at +105% uplift on the primary goal.
The tools
1 internal tool
Internal tool · Funnel analysis
Funnel Lab
Interactive playground to map a conversion funnel step by step, see drop-off at each stage and compare campaigns side by side. Built for the team to model scenarios before pushing them live.