Below you'll find the latest mockups from our ongoing optimisation programme. Each one is a working preview, not a final design. Please share feedback in our usual channels.
Eight KiwiSaver providers read every Monday: what they published, by topic, what their homepages lead with, and the five things worth knowing. Real data from the week to 9 November; the first edition sets the baseline for the homepage changes.
A short three-question quiz that helps prospects identify which Pathfinder KiwiSaver fund fits their time horizon and risk profile, then directs them to the right fund page.
Latest iteration of the ethical KiwiSaver funds page, with the real brand illustration, awards and certification badges, customer testimonials and the discovery quiz embedded inline. Closest to a production candidate.
The May progress update. Unified quiz mockup replacing three disconnected forms, plus the home ATF A/B test running at +105% uplift on the primary goal.
A rebuild of the ethical investing page around one idea: publish the receipts. Exclusions with real thresholds, measured sustainability numbers, what was divested and why, an honest answer on returns, then a clear way to join.
A restructure of everything under the home hero: route visitors to KiwiSaver, Managed Funds or the quiz straight away, then show what we exclude and where the money goes, answer the returns question head on, and close with proof and a clear way to join.
The AI White Paper laid out as a six-section web document: its own sticky section menu under the site nav, a bold hero per section, two centred text columns, pull quotes from the paper as breaks, prev/next arrows, and a one-column version with a section picker on mobile.
The live Ethical investing page with a promo block for the AI White Paper, built on the site's own promo component in the blue variant and placed right after "What we don't invest in", where the AI question comes up.
