Discovery quiz · Lead capture
Find your Pathfinder quiz
A guided five-step quiz that helps prospects understand which Pathfinder fund matches their values and risk profile, before nudging them toward sign-up.
Align Digital × Pathfinder · May 2026
A private space for the Pathfinder design and conversion work in progress.
Below you'll find the latest mockups from our ongoing optimisation programme. Each one is a working preview, not a final design. Please share feedback in our usual channels.
The mockups
2 previews
KiwiSaver funds page · CRO
KiwiSaver funds landing
A redesigned ethical KiwiSaver funds page with stronger value proposition, trust signals and a clearer path to sign-up, based on findings from the CRO audit.